We’re a small team of technology-obsessed designers with a strong understanding of brand, user experience, and digital products.


We believe great design accelerates our understanding of new ideas. It makes us feel different, and think differently. It makes us remember, and take action. That’s what we aim for: to go from insight to ideas to design that connects with people. To craft things with intelligence, sensitivity and precision.

We’re a small team of technology-obsessed designers with a strong understanding of brand, user experience, and digital products.


We believe great design accelerates our understanding of new ideas. It makes us feel different, and think differently. It makes us remember, and take action. That’s what we aim for: to go from insight to ideas to design that connects with people. To craft things with intelligence, sensitivity and precision.

We’re a small team of technology-obsessed designers with a strong understanding of brand, user experience, and digital products.


We believe great design accelerates our understanding of new ideas. It makes us feel different, and think differently. It makes us remember, and take action. That’s what we aim for: to go from insight to ideas to design that connects with people. To craft things with intelligence, sensitivity and precision.

Our approach

Our approach

We bring a beginner's mind, start-up energy, and aim for good.

We bring a beginner's mind, start-up energy, and aim for good.

One team

One team

Our structure is unique. We are a distributed studio collaborating with people who inspire and enable us — with experts and creatives drawn from multiple fields and from all over the world.

Our structure is unique. We are a distributed studio collaborating with people who inspire and enable us — with experts and creatives drawn from multiple fields and from all over the world.

A partner at every step

A partner at every step

Our belief is that every project has a mission. We accompany you throughout the design process — from early visioning through project completion — to develop and implement a shared vision for how design can accomplish that mission.

Our belief is that every project has a mission. We accompany you throughout the design process — from early visioning through project completion — to develop and implement a shared vision for how design can accomplish that mission.

A nimble and accessible studio

A nimble and accessible studio

As a small team, we keep our overhead low to make our service more accessible. When additional domain experts are required, we call on our world-class network of experts to amplify value while keeping costs reasonable.

As a small team, we keep our overhead low to make our service more accessible. When additional domain experts are required, we call on our world-class network of experts to amplify value while keeping costs reasonable.

Our approach

We bring a beginner's mind, start-up energy, and aim for good.

One team

Our structure is unique. We are a distributed studio collaborating with people who inspire and enable us — with experts and creatives drawn from multiple fields and from all over the world.

A partner at every step

Our belief is that every project has a mission. We accompany you throughout the design process — from early visioning through project completion — to develop and implement a shared vision for how design can accomplish that mission.

A nimble and accessible studio

As a small team, we keep our overhead low and pass the savings on to you. When additional domain experts are required, we tap into our world-class network of experts to amplify value while keeping costs reasonable.

guiding a startup with an incredible SCIENTIFIC brake though in 3d printing emerge from stealth mode live at TED.

Guiding a startup with an incredible SCIENTIFIC BREAKTHROUGH in 3d printing emerge from
stealth mode live at TED.

Who we are

Who we are

Wonder Lab is the design studio of Shawn Petersen. 


Hello! I’m building a unique company driven by my passion for creating impactful products and services for people and the planet. 


I’ve worked across a diverse set of industries, disciplines, and projects, from the launch of the world’s first rechargeable battery-driven scooter in Taiwan to the development of a global climate initiative aiming to activate 1 billion people to take small practical steps to fight climate change. 


I’ve led multi-disciplinary teams (creative-technologies, industrial and digital product designers, strategists, UX researchers and more) to design new physical and digital product experiences, new brands, new market strategies--and always with an innovative focus on changing the way things work and how people interact with products and services.


I have served as a strategic design advisor to The !Boring Software Company, Carry, West Ventures, WILD Technologies, and VSCO.

Audience definition, onboarding, messaging pillars and design language for a digital COLLABORATION tool

Who we are

Wonder Lab is the design studio of Shawn Petersen. 

Hello! I’m building a unique company driven by my passion for creating impactful products and services for people and the planet. 

I’ve worked across a diverse set of industries, disciplines, and projects, from the launch of the world’s first rechargeable battery-driven scooter in Taiwan to the development of a global climate initiative aiming to activate 1 billion people to take small practical steps to fight climate change. 

I’ve led multi-disciplinary teams (creative-technologies, industrial and digital product designers, strategists, UX researchers and more) to design new physical and digital product experiences, new brands, new market strategies--and always with an innovative focus on changing the way things work and how people interact with products and services.

I have served as a strategic design advisor to The !Boring Software Company, Carry, West Ventures, WILD Technologies, and VSCO.

If you'd like to chat more, please email us at hello@studiowonderlab.com

If you'd like to chat more,
please email us at hello@studiowonderlab.com

If you'd like to chat more,
please email us at hello@studiowonderlab.com

Say Hello.

Say Hello.

Mission

Wonder Lab is on a mission to create a sustainable, healthier, more resilient future for all of us.

We connect our deepest hopes for ourselves and our children with the courage to act. It’s as simple as that. We act boldly to build a sustainable future, with full attention and intention, and with every tool we have at our disposal.

Ever Project Plants a seed

Wonder Lab is a carbon neutral company. Each year, we offset our annual carbon emissions with carbon credits at the Instituto Terra, a reforestation program in Mina Gerais, Brazil fooudned by Lelia and Sebastiao Salgado.

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2024 — Wonder Lab — Privacy

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